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Post by housesparrow on Apr 9, 2009 10:34:11 GMT
This got dicussed in last night's Apprentice.
Remember the bit when the Iranian woman said it was wrong to have two Asians advertising the product, and they should have a white guy? Debbie was right to stick to her guns , though she didn't have to make such a meal out of it. On the lunchtime Beeb programme however, someone from the Campaign for Cultural Diversity in Advertising (or somesuch) seemed to support the Iranian's standpoint. She kept talking about the brown pound but what that had to do with the need for a white demonstrator is beyond me.
Personally, I cringe when i see adverts that are contrived to include the correct 10% or whatever of ethnic mixes. I'd rather see a couple of black guys in one advert, a crowd of white ones in another, a chinese guy in the next...otherwise it looks so obviously faked.
Is it really the case that we are less likely to buy something if it is being advertised by people not of your race? Scary!
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Post by Patrick on Apr 9, 2009 10:40:22 GMT
Personally, I cringe when i see adverts that are contrived to include the correct 10% or whatever of ethnic mixes. I'd rather see a couple of black guys in one advert, a crowd of white ones in another, a chinese guy in the next...otherwise it looks so obviously faked. Absolutely any advert with a group of children in. You can bet! |
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Post by trubble on Apr 9, 2009 10:57:12 GMT
Saying it's about race makes it too much of a hot potato.
The Iranian girl was lying. They didn't want the asian guy in the photo because they thought he was going to be bad at posing, they made up the ethnic minority story as a cover up.
Then it became the argument and it was a decent argument put badly. Why make it seem you are marketing your product to a minority grouping? Advertise to the majority. Most ads in the UK have white people in them.
Yes, we are more likely to buy something if we think it's for us but race is just one marker and not a separate issue to the other markers we look for. Other qualifying factors include socio-economic group and accent and nationality.
We don't want to buy things that look as if they are for ugly people either - we all think we are beautiful or if we don't we all want to buy something that labels us beautiful.
Including different races in an ad makes sense, you give the viewer someone to relate to so that the product is personalised somehow to them. If it's not personalised like that they are less likely to buy.
It's all about money not race relations.
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Post by rjpageuk on Apr 9, 2009 10:58:25 GMT
Is it really the case that we are less likely to buy something if it is being advertised by people not of your race? Scary! People probably just subconsciously connect better with a character in the advert more if they are more like them (in various ways and skin colour can have an impact on this based on your own experiences etc.). |
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Post by trubble on Apr 9, 2009 10:58:59 GMT
Dammit, you said it better and more succintly.
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Post by everso on Apr 9, 2009 14:37:06 GMT
Rob and Trubs, I'd never looked at in in that way before. It always seems to me that it's a race relations thing - you know, the population of this country is x% black/asian so therefore we must have x% black/asian in the ad. I suppose if you're black or asian and you see someone of your race in the ad then you would react more favourably. It does get a bit wearing though when you know it's contrived. And Pat's right. As you know I'm an expert in children's programmes  and it's so very obviously done. If there is a group of, say, six children in a programme, you can almost bet that one will be white with ginger hair, one will look mediterranean, one will be black, one asian, one mixed race and one will be in a wheelchair. |
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Post by Patrick on Apr 9, 2009 16:20:51 GMT
It does get a bit wearing though when you know it's contrived. And Pat's right. As you know I'm an expert in children's programmes and it's so very obviously done. If there is a group of, say, six children in a programme, you can almost bet that one will be white with ginger hair, one will look mediterranean, one will be black, one asian, one mixed race and one will be in a wheelchair. Nah! You wouldn't get one in a wheelchair - it'd be too scary for the other kids!  |
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Post by swl on Apr 9, 2009 18:12:34 GMT
Rob & Trubbs have hit the nail on the head. But imo Deborah's rage was entirely manufactured and she was being Little Miss Outraged for the sake of the cameras. She epitomised perfectly the "offended on behalf of somebody else" attitude. She is a conniving, sly, nasty little bitch who hasn't a sincere bone in her odious body.
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Post by Alpha Hooligan on Apr 9, 2009 18:20:18 GMT
During the shooting of the original "Planet of the Apes" movie, it was noted that people made up as "Gorillas" started hanging around with other people made up as "Gorillas", same with the chimps and the orangutans - True fact.
People gravitate towards their own.
AH
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Post by everso on Apr 9, 2009 22:37:02 GMT
Rob & Trubbs have hit the nail on the head. But imo Deborah's rage was entirely manufactured and she was being Little Miss Outraged for the sake of the cameras. She epitomised perfectly the "offended on behalf of somebody else" attitude. She is a conniving, sly, nasty little bitch who hasn't a sincere bone in her odious body. I completely agree. It was pretty obvious to me that she was putting on a show of being offended on behalf of others. Actually the others looked mystified. |
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Post by rjpageuk on Apr 9, 2009 22:56:10 GMT
During the shooting of the original "Planet of the Apes" movie, it was noted that people made up as "Gorillas" started hanging around with other people made up as "Gorillas", same with the chimps and the orangutans - True fact. People gravitate towards their own. Right but this isnt just about skin colour it is about a whole host of features that can relate you of which skin colour can be one. "Your own" is not just people who have the same skin colour as you, it is people who share a lifestyle (or one you aspire to which is far more important for advertising). This can and does often cross skin colour boundaries. For example, a white Londoner may relate well to say a black person who is portraying the image of a London metrosexual (I hate this term, sorry) with swanky clothes and gear as this correlates with something they aspire to, whereas I wouldnt. |
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Post by trubble on Apr 10, 2009 6:11:45 GMT
Rob & Trubbs have hit the nail on the head. But imo Deborah's rage was entirely manufactured and she was being Little Miss Outraged for the sake of the cameras. She epitomised perfectly the "offended on behalf of somebody else" attitude. She is a conniving, sly, nasty little bitch who hasn't a sincere bone in her odious body. Hold on, though. She was team leader and she saw a conversation happening that could potentially hurt a team member, potentially harm her team's credibility, potentially lose her the task. She had to say something. |
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Post by trubble on Apr 10, 2009 6:12:42 GMT
During the shooting of the original "Planet of the Apes" movie, it was noted that people made up as "Gorillas" started hanging around with other people made up as "Gorillas", same with the chimps and the orangutans - True fact. People gravitate towards their own. AH That's hilarious.  |
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Post by trubble on Apr 10, 2009 6:13:42 GMT
During the shooting of the original "Planet of the Apes" movie, it was noted that people made up as "Gorillas" started hanging around with other people made up as "Gorillas", same with the chimps and the orangutans - True fact. People gravitate towards their own. Right but this isnt just about skin colour it is about a whole host of features that can relate you of which skin colour can be one. "Your own" is not just people who have the same skin colour as you, it is people who share a lifestyle (or one you aspire to which is far more important for advertising). This can and does often cross skin colour boundaries. For example, a white Londoner may relate well to say a black person who is portraying the image of a London metrosexual (I hate this term, sorry) with swanky clothes and gear as this correlates with something they aspire to, whereas I wouldnt. Yes, and in advertising the clothing is as important as skin colour, also age, sex... anything that's a quick indicator is important. |
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Post by Patrick on Apr 10, 2009 12:49:23 GMT
Talking of the representation of minorities - Why don't the media give more of an acknowledgement to the Pagans at Easter? After all - they thought of it first!
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Post by trubble on Apr 10, 2009 12:51:30 GMT
Because the pagans are history.
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Post by swl on Apr 10, 2009 14:54:28 GMT
ummm...yeeaahhhh..erm..yeah you're probably right, I suppose that was what was happening... You should have stopped right there Trubs and remained in the right. With me. The side you'll always find me on. |
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Post by trubble on Apr 11, 2009 12:38:56 GMT
ummm...yeeaahhhh..erm..yeah you're probably right, I suppose that was what was happening... You should have stopped right there Trubs and remained in the right. With me. The side you'll always find me on. |
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Post by trubble on Apr 11, 2009 12:43:22 GMT
I think people get their knickers in a twist about this Benetton style of casting but I have a couple of ones that annoy me. I know I've said this many times before but the bloody wombles are the worst! I have tried to untwist my knickers about it but I can't. Introducing ethnic minority wombles was just wrong. Wombles are wombles - not humans.  Proper wombles:  Stupid wombles:  Anarchist Wombles: www.indymedia.ie/attachments/feb2004/we_are_all_wombles(too rebellious to show up as an image) |
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A.P.P.S
S C 
and it's so very obviously done. If there is a group of, say, six children in a programme, you can almost bet that one will be white with ginger hair, one will look mediterranean, one will be black, one asian, one mixed race and one will be in a wheelchair.
